Nearly 70% of CEOs believe chief marketing officers should be leading revenue growth. Are you prepared for this challenge?
Marketing is changing, and the expectations have never been higher. With the right tools and strategy, you’ll prove your department is a revenue center — not a cost center.
The "Ultimate Growth Marketing Playbook" covers:
- Leveraging inbound marketing, digital marketing and sales alignment to connect marketing to ROI
- Building the right team and set of tools for growth marketing success
- Getting your company on board with growth marketing
- Measuring and improving your marketing initiatives
