Call a Crisis Management Firm You Can Trust
Call us at 314-469-3500
Taking too long to respond or responding inappropriately damages your company’s reputation—and potentially your career.
Contact Standing Partnership now and connect with one of our experienced consultants at our crisis management firm. We offer a free, one-hour consultation to help you assess the risks facing you and your company as well as suggest a few initial directional strategies.
In a crisis, your company’s reputation erodes in minutes. We move quickly because you have to move quickly. Under intense scrutiny, every action and statement is judged. It’s a time when important relationships can quickly change – for the better or worse. Are you prepared?
Get your free crisis risk assessment today
Three Things NOT to Do During a Crisis
These are the first 3 things we tell our clients when they seek our help during a crisis:
Don’t say “No comment.” Implies you’re hiding something. And, you’ve missed your opportunity to convey important messages to your critical stakeholders about how you’re handling the issue.
Don’t try to hide or avoid the truth. There’s a temptation to be selective with the truth to “look better” during a crisis. To rebuild trust, you must be transparent with your stakeholders. Your risk of significant reputational damage increases when you hide details about the crisis. Stakeholders are more forgiving of the crisis when it’s dealt with proactively and transparently than if they sense – or discover – a cover-up.
Don’t hide behind your attorney. During a crisis, legal counsel should be at the table, but not necessarily driving communications. If your attorney advises you to not communicate or hands you messages filled with legal jargon proceed with caution. Stakeholders demand transparency and authenticity during a crisis – anything less destroys trusts and credibility.