Trust is what enables potential customers and stakeholders to make the choice to engage with your organization. Building trust results in business impact as consumers are far more likely to purchase products from companies they like and trust, and avoid buying products from companies they don’t. Companies that maintain positive trust also enjoy reputational resiliency.
In this white paper, “Trust and Resiliency: Two Keys to a Stronger Reputation,” industry leader Linda Locke shares:
- Three ways to influence reputation at your organization and begin to understand what shapes stakeholder perceptions
- The principles present for organizations that enjoy a resilient reputation
- Case studies from three industries that demonstrate the real business impacts when you lose stakeholder trust
Linda Locke, Partner | Senior Vice President
Linda Locke is a partner and senior vice president at Standing Partnership and works with clients in complex industries. She is an internationally recognized expert and speaker on reputation, reputation risk and strategic communications. Previously, Linda served as Group Head of Reputation and Issues Management for MasterCard Worldwide. Linda was an early adopter of quantitative tools to identify, measure and track the concerns of multiple stakeholder groups, using both traditional survey research and emerging text analytics tools to discern reputation implications in the public dialogue. With these tools, she has helped some of the world’s largest companies improve their reputations.